Download ~ Conducting Market Research for International Business by S. Tamer Cavusgil & John Riesenberger ~ Book PDF Kindle ePub Free
eBook details
- Title: Conducting Market Research for International Business
- Author : S. Tamer Cavusgil & John Riesenberger
- Release Date : January 01, 2009
- Genre: Economics,Books,Business & Personal Finance,
- Pages : * pages
- Size : 917 KB
Description
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
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